With increasing demand for products from sustainably managed forest ,business interest in CoC certification along the timber value chain is soaring.PEFC's CoC certification offers several important benefits ACCESS TO MARKETS CoC certification provides companies with access to markets demanding environmentally responsible products and with a markets advantage in relation to companies with uncertified products-it enhances brand value AVAILABILITY and CHOICE Two -third of the world's certified forest area is certified to PEFC.That is currently more the 220 million hectares,offering the wildest supply of certified fibre and timber A CLEAR and TRANSPARENT MESSAGE The simple action of being able to include the PEFC logo on a product or product-line communication to the customer in a clear ,concise and transparent manner the wood and non-timber forest products have been sourced from sustainably managed forests. BUSINESS LEADERSHIP ON SUSTAINABILITY- By option for PEFC CoC certification businesses in the wood sector can enhance their competitive advantage over other suppliers in the value chain TRACEABILITY CoC cerifitication offers assurances that the wood in the final product can be traced back to a sustainable source managed with due respect for environmental,economic and social standards RISK MANAGEMENT CoC certification includes a due dilgences systems to exclude wood from illegal and controversial sources. If the Irish ash Hurley business had the PEFC logo on it's chain ,it would help stop illegal ash planks and butt, increase quality timber and have a end product with a first class quality Hurley.Handcrafthurleys.com are working towards setting a standard and start bringing hurley makers into the chain .it is the way forward .,it will take time but will set high standards.TO take on non ash hurleys handcarfthurleys has to look at the quality and traceability of hurleys .if you have a quality plank you have a quality Hurley and with a shortage of Irish ash ,working towards 100% Irish hurleys and. Irish ash within eight to ten years with PEFC cerifaction is a goal.